What Is Data Segmentation, and Why Do You Need It?
What Is Data Segmentation, and Why Do You Need It?
May 17, 2023
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1.6K views | How Customers Segmentation works differently in Digital Banking as compared to Conventional Banks The customer's data is usually distributed in 4 areas; 1- Geographic 2- Demographic 3- Behavioral 4- Lifestyle or Psychographic However, When building a digital bank we do not have the scale of data, therefore identifying customer segments and selecting and targeting customers is very different the conventional banks | Capital TV Washington | Facebook
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1.6K views | How Customers Segmentation works differently in …
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