Nov 19, 2008 · 5.5.4 Clickstream data Most vendor solutions provide a rich set of clickstream data. Clickstream data are a detailed log of how participants navigate through the Web site …

May 6, 2017 · Clickstream analysis can produce such interesting results as: • The average path. This is an analysis of a “typical” path through the site. Of course, what is considered to be …

Dec 13, 2025 · The clickstream-based models are derived only from observed user behavior. Thus, the resulting MBT models represent partial behavioral coverage, based on either …

Effective digital platform strategies often depend on a deep understanding of user behavior. Specifically within e-commerce, analyzing clickstream dat…

Dec 1, 2018 · A clickstream is the sequence of a series of clicks that record the user's interaction with the website or the app. Due to its unobtrusiveness and inexpensiveness (Jansen, 2009), …

Feb 1, 2009 · Clickstream data are defined as the electronic record of Internet usage collected by Web servers or third-party services. The authors discuss the nature of clickstream data, noting …

This paper aims to demonstrate how consumer clickstream data from a leading hotel search engine can be used to validate two hidden information processing stages – first eliminate …

Jul 15, 2020 · Clickstream data is an important source to enhance user experience and pursue business objectives in e-commerce. The paper uses clickstream data to pr…

Mar 1, 2024 · Recently, there has been a growing interest in sequential pattern mining in data mining, with a particular focus on clickstream pattern mining. These …

Feb 1, 2024 · This stream of research unravels how clickstream data, specifically encompassing the number of clicks and duration of browsing behavior, can predict customer behaviors [17,43].