In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent studies from data quality and marketing solution companies Validity and Data ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping client relationships personal and authentic.

Editor’s note: The column below is from Len DeCandia, the former CPO at J&J. You can click here to read an interview with DeCandia. The financial crisis of 2009 had two measurable outcomes on business ...