For the 2025 Collab of the Year Report, this framework was applied to the sneaker industry, a category that has long defined ...

Shai Gilgeous-Alexander starred in a snowy campaign film for the Converse SHAI 001 'Winter Red' basketball shoes.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Bueckers joined Paul’s brand, Good Eat’n, as an equity partner as WNBA players negotiate a new collective bargaining ...

The new partnership - and Kyrgios’ role as owner and creative director - comes just weeks before the 30-year-old is due to ...

The UK’s advertising regulator has ordered three major fashion brands to pull paid-for Google advertising campaigns promoting ...

Across decades and brands, these campaigns trace how basketball greatness passes from one generation to the next. Check out ...

As steady and consistent as the Shenendehowa girls’ cross country team has been all season, they’ll be confronted with what ...

Several people have been arrested and charged with multiple felonies after allegedly cutting through mall roofs to steal ...

Taking the top spot: Nike, for ‘Dodgers World Series Reactive ‘24’ and ‘30 Years of Nike AirMax’, in collaboration with JD ...

The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their ...

The FBI has arrested a suspect five years after an unidentified person placed two pipe bombs outside the headquarters of the ...