Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Key performance indicators, or KPIs, are the data that tell you ...

Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. You can also ask what are the most important of the person’s key ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

The trouble is many companies don’t know what to measure. The result: bad management, mixed messages, confusion and employees focusing on the wrong thing. KPIs need to be handled with care. Some ...

Key performance indicator, or KPI, targets help small-business owners identify where their companies can improve productivity. The KPI can be tailored to fit any company or a division within the ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize operations. As a fleet ...

Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

We've all heard of key performance indicators, or KPIs. You have probably been assessed against certain KPIs in your previous jobs, but have you ever thought about developing your own KPIs for the job ...