A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Opinions expressed by Entrepreneur contributors are their own. The name you choose says a lot about your brand. It can tell potential customers who you are. It should be simple, yet intriguing. And ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? A good brand name plays a critical role in your business's success. It’s ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...