YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

With news that the European Union’s approval of the deal has cleared the final regulatory hurdle to the creation of the world’s largest agency group by revenue, this week sees a deeply changed agency ...

Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

Diet brand Verena Sure circumvented strict government regulations by using its own digital and social media platforms to launch its over-the-counter product in Thailand. Verena Sure is an ...

A surge of new entrants into retail media has failed to check Amazon’s ad revenue momentum, WARC Media’s latest Future of Commerce Media 2025 report finds. The platform has consistently outpaced the ...

This piece of research offers international CMOs a window into how Chinese companies are capturing global market share from them. The author refers to this phenomenon as a "(R)evolution" (a stealth ...