A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

A solid CRM database can help your company with prospecting, marketing, sales, customer service, accounting and much more. But finding the right choice to meet your business needs can be challenging.

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. In the end, and regardless of what all the vendors of customer ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Those are the words from Sovan Bin, the CEO and founder of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Tom Wilson, a data professional and ...

*This is a guest post. The thoughts and opinions expressed are those of its authors and do not reflect on Techaeris or its staff. The CRM industry grows by time and customer relationship management is ...

Privacy and data protection regulations are reshaping how organizations must handle their customer data. Eighty percent of countries have laws like GDPR, DORA, CPRA ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?