Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online ...

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead generation tools.

Instagram has officially launched a new “Ads with Promo Codes” option for all brands using Meta’s photo-sharing platform across the globe. The new ad product aims to provide marketers with a more ...

Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future. The pandemic has forced many brands to ...

You might be asking yourself today why you are still seeing ads while you are paying for Hulu (No Ads) service. As is occasionally the case with modern products and services, the name doesn't always ...

Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux. By Tiffany Hsu and Yiwen Lu The advertising industry is in a love-hate ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...