Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead generation tools.

Donald Trump has reportedly grown concerned over how much the Department of Homeland Security has spent on TV spots that puff up the profile of ‘ICE Barbie’ Kristi Noem. Despite internal complaints ...

Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online ...

According to the MBA Knowledge Base website, advertising campaigns typically have a cycle of three stages -- the last of which is referred to as the retentive or "reminder" stage. Stage one of the ...

Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future. The pandemic has forced many brands to ...

Instagram has officially launched a new “Ads with Promo Codes” option for all brands using Meta’s photo-sharing platform across the globe. The new ad product aims to provide marketers with a more ...

The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly ...

Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux. By Tiffany Hsu and Yiwen Lu The advertising industry is in a love-hate ...