Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.

Click on your Zenith and plop on your plaid sofa as we revisit 10 retro TV commercials Central New Yorkers will remember.

Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 ...

Daniel Brown of San Simeon is the owner of KZRP 99.3 FM Radio in San Simeon. He and wife, Tran Quach, also serve on the ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

A pair of ads from Henry Ford Health blasted across television screens on Thanksgiving during America's Thanksgiving Day Parade and the Lions game.

Consolidation among broadcasters should therefore be viewed not as corporate opportunism, but as a long overdue effort at ...

Two-thirds of New Mexico residents say they do not have access to trustworthy local news, according to a new report by the ...

Are you a cord-cutter who wants live TV streaming on a budget? Here's everything you should know about these services.