Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...