Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my last Forbes article, I stated that chaos in today's communications landscape isn’t ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Get your message out to the world. Accelerate your career in communications and marketing. Expand your industry expertise and develop your strengths as a leader. Our online master of science in ...

Are you looking for the best marketing communications resources to help you grow your business? Look no further! Our resources page offers the latest information and tips on all aspects of marketing ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...