Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my last Forbes article, I stated that chaos in today's communications landscape isn’t ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...