The 19 th edition of Pepper Creative Awards, the most reputed and sought after creative awards in South India, was held at a ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

The minister responsible for NB Liquor said he asked them to 'pause' the use of the video as a paid advertisement so they can ...

The AARON Awards – the first dedicated AI creator awards for advertising – are now officially open for entries, here […] ...

Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company is ...

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

Omnicom’s takeover of Interpublic sparks a major advertising shake-up, retiring FCB, DDB, and MullenLowe as global brand ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment ...

Creative director Dario Vitale is leaving Italian fashion brand Versace only eight months after he was appointed, the company ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

The growing sense of gloom comes after the departure of several senior executives this year, including boss Mark Read.

Storytelling is fundamental to human connection. From ancient survival tales to modern advertising, stories help us make ...