Last week, I gave you five questions that every salesperson should memorize. Today, I’m doing the same thing with marketing, but here it’s up to the marketer (not the customer) to come up with the ...

Search Marketing allow even the smallest advertisers to direct their messages with a laser-like focus, instead of a more traditional scattergun approach. Opt-in e-mail-based marketing—which enables ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers must keep up with is immense and, understandably, daunting.

The world of marketing is radically different than it was only a few short years ago. From viral video to text-message campaigns and avatar sales reps, marketing tools that only recently seemed rare ...

Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

We live in the age of artificial intelligence. A time where we're seeing technological advances that, even to just one generation prior, would have seemed like science fiction. In the marketing world, ...