LONDON (Reuters) - BT has agreed to buy ESPN's UK and Ireland television business as its bids to loosen BSkyB's grip on the pay-TV sports market with the launch of its own channels. The deal, which ...

BT Sport believes live streaming sports only makes sense to commercial broadcasters if their rights are packaged as a data buy otherwise they are just giving lucrative content away for free. BT Sport ...

BT has bolstered its YouView sport offering by adding both Sky Sports 1 and 2 to its content mix following a favourable ruling by the Competition Appeal Tribunal. The enhanced lineup adds to BT's ...

In the ‘Believe It, Now See It on BT Sport’ campaign, the channel has teamed up with Imperial College London, where a group of neuroscientists used MRI technology to analyze fans’ beliefs ahead of the ...