Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...

One of the most common obstacles in software teams is the tendency to translate OKRs directly into task inventories.

The reticulated foam market is projected to grow from USD 506 million in 2023 to USD 683 million by 2028, at a CAGR of 6.2% from 2023 to 2028. The main objective of this market research is to help the ...

Pre-engagement investigation is systematic due diligence preventing partnership failures. Investigate agency portfolios to see types of clients they've worked with and success stories generated.

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Rivergate Marketing, 2023 CSIA Partner of the Year, was founded in 2009 by Georgia Whalen. The firm provides strategic consulting, go-to-market planning, digital marketing, content development, public ...