The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

For CFOs at billion-dollar B2B companies, outdated AR approaches are becoming a strategic liability, trapping capital and ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

According to MarketsandMarkets(TM), the Clinical Communication & Collaboration Market is projected to grow from about USD 2,876.1 million in 2025 to USD 5,302.9 million by 2030, at a CAGR of 13.02%.

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

Christy Moss, CMB has joined Fair Isaac and Company (FICO) as vice president, B2B scores mortgage and capital markets liaison ...

According to MarketsandMarkets™, the AI Chip Market is projected to grow from USD 203.24 billion in 2025 to USD 564.87 ...

Global education company Kaplan has been named a winner of the 2025 BIG Awards for Business in the Education category by the Business Intelligence Group. Established in 2012, the BIG Awards for ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...