LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

It’s a practical guide that helps you re-evaluate your business and find ways to grow without necessarily needing a huge ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Getting your product out there, especially in the B2B SaaS world, can feel like a puzzle. You’ve got this great software, but how do you actually get it into the hands of the people who need it and ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...