Last year at CES 2025, Dell surprised everyone by retiring one of its most recognisable laptop brands. The iconic XPS name, ...

HP Inc. is folding its OMEN gaming lineup into HyperX, betting that a single master brand can sharpen its push into high-end ...

Dell Technologies Inc.’s Alienware brand has been flexing its muscles at the CES electronics show in Las Vegas today, ...

Expected MacBook Pro changes include an OLED display, M6 chips, thinner design, possible cellular connectivity, and a new ...

Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing ...

As part of its experience-led strategy, Dell is also investing in category-specific spaces, such as Alienware gaming stores ...

Dell targets India for growth, focusing on AI PCs and expanding retail, including dedicated Alienware gaming stores.

We visited Pro Gamers Group at this year's CES tradeshow to get a first hand look at all the latest PC hardware the "brand of brands" had planned for ...

HP will merge its PC gaming divisions under the HyperX name in 2026, starting with three powerhouse HyperX Omen laptops showcased at CES 2026.

AMD dominates CES 2026 with the reveal of Ryzen AI 400, the powerhouse Ryzen AI Max+ for creators, and the Ryzen 7 9850X3D, ...