The change that most of the industry has been hoping to avoid is finally being forced upon it.

The new packages will give consumers more flexibility over the content that they want to pay for. YouTube notes that users ...

The video platform’s cable streaming service is introducing cheaper genre-specifying channel bundles next year.

YouTube TV announced it would be launching a dozen genre-specific cable packages, allowing users to pay only for the content ...

YouTube TV will expand its subscription options in 2026 with more than '10 genre-specific packages' including a Sports Plan ...

A standout channel lineup and user-friendly features make YouTube TV a top live TV streaming service, but its value isn't what it used to be.

YouTube TV, which launched in 2017 as a $35-per-month all-in-one service, will soon introduce YouTube TV Plans. Although the ...

Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...

YouTubeTV is planning an expansion of its subscription into tiers, allowing existing subscribers to save money on the ...

YouTube TV is breaking up its big bundle in early 2026, letting you pick cheaper, focused plans for sports, news, or ...

For golf fans, the new YouTube TV bundle offers an all-access pass to golf programming, providing coverage of LIV Golf, the ...

In Q3 2017, MoffettNathanson reported that pay TV gained 318,000 net new subscribers. But since then, the industry’s ...