As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

Entrepreneurs are in a precarious position when it comes to expanding their product line. On the one hand, an expanded product offering means a better bottom line and outreach into new markets. On the ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...