The product allows advertisers to identify targeted audiences on mobile devices through a global real-time bidding exchange across the mobile Web and applications. It also opens possibilities for ...

Ahead of quarterly earnings, on Wednesday, Facebook announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific ...

Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally. According to IDC, 85 per cent of the global smartphone audience ...

Meta Platforms (NASDAQ:META) has had discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about using the latter's Gemini artificial intelligence models to boost the former's ad targeting, The ...

Qualcomm's acquistion of Irish software developer Xiam will help network operators deliver more personalized advertising and content to mobile phone users Qualcomm has bought Irish software developer ...

We’re a small dedicated team based somewhere in Paris with backgrounds mostly in Gaming companies. Thanks to our previous experience, we realized how complicated is to acquire high quality traffic on ...

BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity ...

Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to adjust their experience to the medium. In particular, marketers and advertisers alike must ...

Digital Turbine's AGP business surges on a 30% jump in ad impressions, fueled by wider SDK reach, non-gaming gains and strong ...