Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

It’s a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Prodded on by the economic down turn, BtoB marketers are now being asked to prove their worth, justify their budgets, produce more and show results more than ever before. More and more marketers are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the ...