If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

CHANTILLY, Va.—In an update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services is now estimating that revenues across all local media in the U.S. will reach $172 billion in 2024, an ...

Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

Frequence, a leading provider of omnichannel ad sales enablement and workflow software for audio, display, and out-of-home ads, has been acquired by Connected TV ad specialist Madhive. The merger aims ...