Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Pillsbury, Dr. Squatch and Scrub Daddy are among the brands getting into the Halloween spirit. Football season has just started. Sundays are for watching your home team and ordering your favorite ...

Even though the consumer-driven side of the economy is slowly recovering, most small-business owners know that revenue gains have been incremental. How can one generate a boost in sales on a tight ...

The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...