Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, and how to put it all together so your message actually gets heard. Think ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Media is working hard to answer the demand for visual content. The New York Times alone now ...

Get your message out to the world. Accelerate your career in communications and marketing. Expand your industry expertise and develop your strengths as a leader. Our online master of science in ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...