VerSe Innovation — India’s media technology unicorn that owns local language news aggregator Dailyhunt, digital newsstand platform Magzter and short-video app Josh — has made an acquisition to square ...

With efficiency, trust and compliance now co-existing, Indian marketing is entering a phase where legal obligations will ...

India's digital marketing ecosystem is thriving because it offers a great mix of low prices, new ideas, and local creativity. More and more businesses, from small startups to big companies, are moving ...

DigiTech, a young agency, is making waves in India's digital marketing landscape by prioritizing authenticity and adaptability. Co-founded by Neha and Vipluv Rana, it partners with higher education ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

A sweeping consent-first regime is dismantling India’s tracking-driven marketing economy and forcing brands to rebuild their ...

NEW DELHI/MUMBAI (Reuters) - WhatsApp clones and software tools that cost as little as $14 are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the ...

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills ...