There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...
Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "There's so much jargon...It's overwhelming," says Julie Revelant, Marking Smarts' latest podcast guest. But you're still ...
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...
JPMorgan Chase contends the standing rules around business payments can be made more flexible. As a growing number of banks use payment automation to lure business-to-business clients, JPMorgan Chase ...
Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...
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