Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

Artificial intelligence (AI) has helped Google developers build what the company calls a “privacy-preserved” ad-targeting model that shows the promise of becoming just as successful as third-party ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...