The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. The post IAB launches AI transparency and ...

In conjunction with the Framework, IAB unveiled new proprietary research with Sonata Insights, titled "The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands--But Disclosure Can ...

Dynatrace CTO Bernd Greifeneder sets out why observability, not cost savings, now defines responsible AI adoption under the EU AI Act - and why full visibility is becoming an architectural requirement ...

On 11 November, at London's JournalismAI Festival 2025, Liz Lohn, Financial Times director of product and AI, told an audience that AI disclosure presented a challenge for the company’s trusted, ...

As we enter 2026, a shift is underway in how consumers evaluate products and services: They're no longer just comparing features and prices; they're scrutinizing the AI behind your decisions. In RWS's ...

Ethical AI implementation has evolved from a competitive advantage to a fundamental business requirement for sustainable growth and stakeholder trust. According to McKinsey’s 2025 State of AI report, ...