Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

SAN FRANCISCO BAY AREA, Calif., Feb. 25, 2025 /PRNewswire/ -- Direct Connection Advertising & Marketing, a full-service agency specializing in the insurance industry, is thrilled to debut a new ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...