Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Leslie Katz led a team that explored the intersection of tech and culture, plus all manner of awe-inspiring science, from space to AI and archaeology. When she's not smithing words, she's probably ...

While you may expect it to sound more akin to a room full of people who all think they’re right trying to shout louder than each other, it turns out Wikipedia actually sounds rather beautiful. Created ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

The folks at "The World According to Sound" podcast take listeners to a place where you can hear the sound of the website being edited. We all know Wikipedia, the crowd-sourced compendium of online ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

Posts from this author will be added to your daily email digest and your homepage feed. is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the ...

What's in a voice? To the folks at Wikipedia, the online encyclopedia, a voice means a lot. They've begun a project to archive the voices of famous people. Wikipedia expert Andy Mabbett is one of the ...