B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

In a saturated B2B market, it’s not enough to claim “efficiency,” “scalability” or “innovation” anymore. To break through the noise and capture the attention of decision-makers, companies must go ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

Disruptions in business are inevitable. Some are natural, while others are manufactured. Take Covid-19, for example. It forced decision makers to reevaluate their strategies and business models. In ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

I watched a founder make a decision that, at the time, I'm sure felt smart. They cut their public relations budget—$5,000 a month gone from the spreadsheet. It was a win for efficiency. The logic ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We conducted a survey about B2B buying behavior and found that today’s buyers are ...