If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

Supply chain ROI shifting from price to prevention through data governance, automated supplier communication and predictive analytics in health systems.

This week of Sports Business Minute with “The Sports Professor” Rick Horrow features how athletes themselves are becoming major players in the media landscape with 60% of Gen Z sports consumers ...

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...