The village of Sheffield is seeking an agency or individual to implement a comprehensive website marketing strategy. The goal is to increase website traffic, improve visibility, and generate and ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

You've launched your new, beautiful and fully optimized website. Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary ...

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. As the founder of a marketing company that helps startups and ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...