A recent study finds that color vision evolved in animals more than 100 million years before the emergence of colorful fruits and flowers. And there has been a dramatic explosion of color signals in ...

The animal world is incredibly colorful, and behind this color palette is a constant game of survival. Subscribe to our newsletter for the latest sci-tech news updates. Most animals use camouflage, ...

A global experiment looking at how birds respond to 15,000 paper “moths” reveals that no color-changing strategy to deter predators is universally effective; both camouflage and warning coloration ...

Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color vision needed to see them. The natural world is awash with color, and many ...

The nonvenomous Arizona mountain kingsnake, which resembles a venomous coral snake, has a survival advantage by warning off would-be predators that avoid colorful coral snakes. Colors are widely used ...