In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Our latest report, “How Leading SaaS Marketers Are Using ABM to Increase Commercial Impact,” offers a deep dive into how top industry players are leveraging Account-Based Marketing (ABM) to drive real ...

This is how to drive business growth and innovation by merging analytics and AI with human understanding and insights.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Nearly everyone in an organization feels the pressure to act ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. Data and creativity. CMOs must combine data insights with creative ...

Fewer than half of business leaders say their data strategies -- how data is collected, managed, stored, and accessed -- are completely aligned with their business priorities. That's according to a ...

Attendees will also see a live demonstration of how Sage Intacct, acts as the intelligent backbone for modern finance, ...

In today's competitive landscape, simply using off-the-shelf software is often not enough. Your company has unique challenges, specific business processes, and ambitious business objectives that ...