The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

LEGO Has officially unveiled their first BrickHeadz sets in the Transformers lineup, and they’re more exciting than most BrickHeadz figures because you can build them in robot or vehicle modes. The ...

Lego has teased its next set, which will give fans of Hasbro's Transformers the opportunity to build Autobot leader Optimus Prime. The actual set wasn't shown, but the reveal was teased in a tweet on ...

Lego builder Alex Jones, AKA Orion Pax, has constructed an amazing Lego replica of Optimus Prime. The detail and functionality are phenomenal. Jones has been working on his Lego G1 Transformers series ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...