Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with multichannel marketing software.

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...