In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Customers are more sophisticated, demanding, and vocal than at any point in history. It is clear that there is a social change taking place in the way customers listen to and engage with brands and ...

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...

Even in the best of times, sales and marketing alignment is a challenge but during a pandemic it is even more critical to your success. Even in the best of times, sales and marketing alignment is not ...

Customer buying habits have changed dramatically since the pandemic pushed people to try new things. But is your business ready to adapt, or just playing catch up? Let’s face it: The old ways of doing ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

Opinions expressed by Entrepreneur contributors are their own. In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to ...