Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

It's hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as evidenced by the heated response to Texas Tech's new logo. Unveiling a collection ...