Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

As enterprises struggle to wrangle sprawling application landscapes amid growing pressure to innovate quickly, iPaaS solutions are delivering measurable returns—and creating a foundation for AI ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...