A Harris Interactive Communications Whitepaper, released last month, compared superstitials with television commercials in their relationship to brand recall ...

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Many companies are promoting technology platforms that power rich media ads, resulting in the birth of a number of trend-setting campaigns. As with most new inventions on the Web, the rollout of rich ...

The flavor of the month web-wise is Superstitial! Unicast, the New York-based developer of the Superstitial rich-media ad format, has signed a raft of certified partners to its bandwagon brand – ...