Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. An authentic brand voice is more important than ever. Consumer ...

Since the 1930s RS Components has been providing replacement parts for British industry, and today is a leading distributor of electronic, electrical and mechanical components, health and safety ...

Customer-centered product design plays a crucial role in building trust for modern financial companies and banks. Research from Frontiers in Psychology shows that attractive product designs positively ...

CMSWire Contributor of the Year Brittany Hodak explores why apathy is harder to spot than churn—and far more costly.

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?