With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Mobile photo-sharing app Instagram has ditched its iconic retro camera logo in favour of a simple illustration set against a multicoloured gradient. The photo-sharing app ditched its iconic retro ...

The City of Mississauga's old logo had been slapped on countless documents, billboards and buildings for a quarter-century, but in spite of its ubiquity, many residents couldn't even recall what was ...