When evaluating your product line, whether a product is profitable is not the only reason to consider keeping or dropping it. How the product contributes to your growth strategy, brand management and ...

One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Entrepreneurs are in a precarious position when it comes to expanding their product line. On the one hand, an expanded product offering means a better bottom line and outreach into new markets. On the ...