Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

Last month, I started to explore when to use simple sequences and when to use complex sequences. Part of creating the correct sequence lies in the proper use of technology. For example, let’s look at ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...