“Right now we’re trying to catch disinformation campaigns,” said David Waldrop, CEO and Founder of ICG Solutions based in Potomac, Maryland. Waldrop is talking about his latest project in big data ...

Have you ever wondered how businesses sift through mountains of customer feedback to uncover what truly matters? Imagine receiving hundreds, if not thousands, of product reviews, emails, or survey ...

Suppose you have a collection of e-mail messages from users of your product or service. You don't have time to read every message so you want to programmatically determine if the tone of each message ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Sentiment analysis is a technique used to figure out the emotional tone behind words. It tells you whether someone’s opinion is positive, negative, or neutral. Sentiment analysis helps machines sense ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.